תוכנית הצמיחה (אנגלית)

After founding and stepping away from Moz, Rand Fishkin finds himself back in the startup world. Only this time, he’s doing things differently. In this live recording from INBOUND 2018, we talk to The Wizard of Moz about why he now refuses venture capital, how he’s helping SparkToro grow better, and what it’s like to play Dungeons & Dragons with Anita Sarkeesian.

Beauty is a $450 billion industry. But traditionally, communication on beauty routines and products came from companies, not other customers. That is, until a little blog named Into the Gloss was launched. Using customer insights, the blog launched Glossier -- it’s own line of beauty products. Ali Weiss tells us how Glossier is giving the makeup industry got a much-needed makeover.

[Mini Episode] Take a look at your Instagram feed. You likely follow a few different influencers. But look a bit closer. Are each and every one of them human? Not if you’re one of the 1.5M followers of Lil’ Miquela. The rise in AI influencers might not be the stuff of nightmares or summer blockbusters, but it’s not that far off. Our producer Matthew Brown talks with Chris Detert of Influential about our human(less) future.

Movement is the art of change. You pass through one physical location to the next, with decisions at every step. And whether that’s in dance or starting a company, movement is what inspires us. Payal Kadakia has fought to keep dance in her life since she started at a young age. But doing so has taken a number of tough decisions -- some that could have derailed her entire career. We caught up with Payal for a live recording at INBOUND 2018. She tells us how she knew when to start ClassPass, and more recently, when to step down as CEO.

It’s August 21, 2017. There’s only one thing on people’s minds: The solar eclipse. Every brand under the sun jockeyed for the cultural zeitgeist, but it was MoonPie — throwing a little shade at Hostess — that won the day. The company’s viral tweet “Lol ok” broke brand social records, and the ensuing demand sold out stores and even caused their bakery to shutdown. Who said social was only good for engagement? Dooley Tombras gives us a look into how how he made a humble snack cake one of the most out of this world brands on social.

Kristen Kish’s road to Season 10 of Top Chef was winding, to say the least. She tried out business school for a spell, got in way over her head as an executive chef, and ended up working for one of the best-known culinary icons in the world. And the entire time, she was struggling with her own identity. In the last episode of The Turnaround season, we explain why appearing on Top Chef was only the second biggest turnaround in Kristen’s life.

During the Summer of 2014, customers and employees of Market Basket boycotted the company, demanding that the board of trustees reinstate Arthur T. Demoulas, the beloved president and CEO of the grocery store chain. This week, we tell the story of that protest, which is a good reminder that the people sitting around a boardroom table aren’t the only ones who own a company.

The World’s Only Curious George Store sits in the heart of Harvard Square. It’s been there, in some form, since 1995. But behind the bright colors and the cheery facade, there’s been a fight raging to keep the store open since day one. In today’s episode, we tell the dramatic and little-known story of literature’s most mischievous monkey.

Nintendo is known for constantly reinventing the video game landscape. But a few years ago, they had just released their slowest-selling product of all time. Sales were so bad that the president of the company cut his salary in half. And for the first time since entering the video game market, they were operating at a loss. In today’s episode, we look at how they got there. And how they managed to turn things around.