בעולם הסטארטפים תחום השיווק תמיד נחשב לנושא עצום המעלה שאלות רבות. הפודקאסט סטרייק גולד בהנחיית רועי פוברצ'יק ויונתן קהאן, אנשי שיווק מנוסים עם ניסיון רב בעולם הסטארטפים, נותן מענה לשאלות שיווקיות ויעוץ בתחום.
In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users!
We’re talking about a company that didn’t raise any money - and on the first day of their beta launch already started making money. Before there was a pricing page!
Learn how an SEO agency spotted a better product opportunity, built a community around their product before even having a product, how they prioritize tasks to grow a SaaS business in a crowded market and what marketing channels actually work for them. They give us all the day to day details, the glory, the hard work and why it’s so important to give value first.
Also, they are the first guests to bring us Whiskey!
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What you’ll learn:
- The difference between a competitor heavy market and a saturated market.
- When should you pivot from agency to product
- Why starting local is a great tip for a bootstrapped company
- What “value first” means in marketing, product and community
- How to find the first blog topics that’ll bring you relevant users fast
- Why branding can be important from day one
- How to plan your features when you have a small team
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Who are our amazing guests?
Tomer & Gal, Co-founders of Poptin and best friends go way back together.
They have over Nine years of experience in the digital marketing field and internet project management. They founded Poptin together, an SEO agency and a few more digital plugins (side-projects).
Tomer Graduated with an Economics degree from Tel-Aviv University. Gal was a lawyer in the army, and graduated with a Law degree from the Hebrew University of Jerusalem.
They’re both young parents (Tomer having a boy and a girl, Gal having twin girls!)
Guess what? All that, and they are under 30!
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What is Poptin
Poptin is a lead capture platform that helps website owners and marketers to convert more
visitors into leads, subscribers and sales. With Poptin you can create customizable popups and widgets,
with drag and drop interface and with no coding skills. It can be installed easily in any website platform
and integrate with dozens of CRMs, email marketing software etc.
Poptin was featured on Huffington Post, Semrush, Ahrefs, Crazyegg, Business2Community, TheTopPodcast, Globes, Geektime and on some more global marketing blogs.
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Fun facts:
TOMER
1. He will never say no to a shot of Arak or Humus
2. He Played professional basketball for almost 10 years.
3. He met my wife on Taglit (which both of us didn't want to go to) when I was in the army
GAL
1. He is a sleepwalker
2. When he was 16, he ran a side hustle of selling used guitars
3. His twin girls were born exactly on my first wedding anniversary
date_range05 בנובמבר, 2018
access_time4108
How to work with a Creative & get the Best Results.
In this episode Roy Interviews Jonathan on what is the best way to work with a creative!
Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives.
They either confuse someone with a creative outlet as being a creative (designer, marketing person) or simply get the processes wrong.
date_range29 באוקטובר, 2018
access_time3090
Come learn from the Master of Influencer Marketing!
In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne.
He’s here on the show to talk about how he grew Hypr and signed with some of the world’s biggest brands.
BUT(!) he’s also here to explain exactly how to run a successful Influencer Marketing campaign. From setting goals, finding the right influencers, how to structure the deal and more.
date_range22 באוקטובר, 2018
access_time2804
How this app got featured on the App store and at apple events! (at a $0 budget)
In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the Apple Store’s devices.
If you’re thinking he spent millions of dollars - guess again. We’re talking near 0 budget.
date_range14 באוקטובר, 2018
access_time4368
How F#%@ Up Nights went from an idea to sold out events!
In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the Why and Values), how to grow an event from 0 to hundreds of monthly attendees (budget free) and how to get A-list speakers to come to your events.
date_range08 באוקטובר, 2018
access_time4176
How Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]
In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).
date_range01 באוקטובר, 2018
access_time3312
How to never run out of content ideas (Like ever!!!)
In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog!
date_range24 בספטמבר, 2018
access_time2536
Steve Job’s marketing rules broken & Nike wins the jackpot
In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to Steve Job’s key presentation tricks and how you can use them to build a better website.
date_range16 בספטמבר, 2018
access_time2865
[Outtake] Initiative Q, Does it Deserve the Hype?
This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and the dues and don’ts that could help you build your own successful FBF Campaign.
date_range12 בספטמבר, 2018
access_time2345
How to Market a Merch & Swag Company! [Brainstorming Session]
In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation!
In this episode we cover:
- Going into the mind of your target audience
- How to stand out (and why it’s better than being better).
- Smart targeting strategies
- Why your ads should resonate what your target audience already has in mind
- How to use analytics to choose your marketing message and ad.
- Does your audience wants to make the best decision or the best received decision by their boss.
