סטרייק גולד (אנגלית)

Danielle Sharabi took over Gett Delivery's growth pretty early on in the product's lifetime. In the past few years, she dedicated her efforts to educate the private sector on using more 'same day' deliveries and finding the right product-market fit for the service.  In this episode, Danielle shares stories and tactics she in her 5 people team used to grow Gett Delivery. She talks about the pros and cons of building a ‘startup’ within a company, why brand matters from day one (and what it even means) and how thinking differently and being scrappy can help young companies to win the game better than huge media budgets.  Listen to the episode: In this episode you’ll learn:  - The pros and cons of building a startup within a company  - How a team of “superheroes” think  - Why small teams with the right DNA move faster  - Why you need to become a “problem solver” and not a “problem dweller.”  - The importance of cross-company collaborations - How to bring you A-ah moment into conferences and events.

Magali Bursztyn, now a community manager at Waze and ex-Wix knows all about working with users who don’t only use your product, but love it and want to be a part of it.  In this episode she shares from her experience how to get user engaged into a community, how to create a culture where your users are a part of your product and you are a part of their lives and how to build  a brand that is human and people care about.  Listen to the episode: In this episode you willl learn:  - How to engage users and nurture them to become part of your community  - Why sharing the process with your users builds trust and loyalty. - The power of face to face get-togethers.  - Why your users can be the best feature compass - How to make your brand’s personality shine on Social Media

Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel.  Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives talks about Facebook ads and marketing campaign. In this episode, Yan talks about how working in Atreo has brought his understanding of the importance of strategy to a whole new level, why the original message most B2B tech startups can limit their growth and how you should start thinking about your marketing.  Listen to the episode In this episode you’ll learn:  - Why your tech-oriented marketing message doesn’t work (even when marketing to other tech people).  - How to dig into your data to build a useful buyer’s persona.  - Why Strategy should come before tactics - even when you’re eager to start.  - Are TV & Radio obsolete?

building product for developers & lessons from Google, Slack & Twitch Amir Shevat has definitely done some impressive things in his career.  From driving the Startup Ecosystem Development for  Google Being the director of developer’s relations for Slack (if you’re using any Slack integration - this is the man you should thank) To his current role, where he is in-charge of building products and tools to enrich the developer’s experience for Twitch. In this episode, Amir shares blows our mind with what Twitch really is (Future of sports and interactive viewing experience), to what marketers need to know about it, how to work with Twitch influencers and more. Amir also shares insights from what he is learnt from working at Google, Slack, Twitch (Amazon) about process, project management and building better products for your users.  What you’ll learn:  - What exactly is Twitch  - The “Win win win” model  - Why “Alignment” is important (and what it means for your company)   - The magic of single-threaded ownership   - How Amazon reverse-plan its products - What’s the press release method to building better products.

Michal Lupo is the Growth Product Manager of Monday.com’s , a  visual project management platform that that helps you to Plan, organize and track projects in one visual collaborative space. In this episode, Michal stops by to talk about the company’s growth processes, how they choose their focus KPI, ideate with the them and run the experimentations cycle to help growth their product’s retention and adoption rate.  You’ll get insights of how a fast growing company like Monday.com treats their growth, how its teams operates and what the day to day of the process looks like.  Listen to the episode.  What you’ll learn:  - The structure of Monday.com’s growth teams  - How the company handles their growth meetings  - How does a testing cycle looks like - The method used to ideate, prioritise and run tests - How does Monday.com chooses and define its KPI’s - How Monday.com uses the ICE method. - How to stay focused on test fasts versus testing a lot of different things slow.  Our guest:  Michal Lupu has 7 years of experience as a product manager and is currently the growth product manager at monday.com. She’s the one in-charge of making sure the team is focused on the biggest opportunities, run the most significant tests and run fast. Prior monday.com she was a product manager at ironSource and lead her own startup called SKEEPER, a productivity app for skipping the hassle of long lines.

In this episode, Arielle Assaraf, co-founder and CPO of Corallogix stops by to share his insights on how to market to developers.  If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares about.  He also shares insightful lessons on how to think different about your marketing (including your marketing stack and team structure), how to get your first big clients at an early stage and what do customer really buy from your when they sign that contract. As a marketer, this episode is full of golden nuggets.  Listen to the episode here: What you’ll learn:  - How to gain the trust of big clients as an early stage company  - How to really understand your audience   - Why only developers can market to developers  - What marketing channels work surprisingly well for them.  - How to change in startup culture changed the developer role in a company for goo.  About our amazing guest: Ariel Assaraf is the co-founder and CPO at Coralogix, previously a group leader at Verint and PM at the intelligence unit 8200. Loves to contribute to good causes. About Coralogix By integrating log insights into the software delivery process, Coralogix streamlines the development lifecycle and empowers each one of the departments in the R&D organization (Dev, DevOps, SecOps).

In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers.  If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares about.  He also shares insightful lessons on how to think different about your marketing (including your marketing stack and team structure), how to get your first big clients at an early stage and what do customer really buy from your when they sign that contract. As a marketer, this episode is full of golden nuggets.  Listen to the episode here: What you’ll learn:  - How to gain the trust of big clients as an early stage company  - How to really understand your audience   - Why only developers can market to developers  - What marketing channels work surprisingly well for them.  - How to change in startup culture changed the developer role in a company for goo.  About our amazing guest: Ariel Assaraf is the co-founder and CPO at Coralogix, previously a group leader at Verint and PM at the intelligence unit 8200. Loves to contribute to good causes. About Coralogix By integrating log insights into the software delivery process, Coralogix streamlines the development lifecycle and empowers each one of the departments in the R&D organization (Dev, DevOps, SecOps).

In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot. For us, every episode has tons of value, and they’re all worth getting back to and listen to it as a whole, but after having a few conversations about past guests, future guests and what made some of the episodes so darn good, we thought it’d be cool to share some of the things stuck with us. We talk about building communities, re-thinking process, product perfection and feature marketing - and so much more. Listen to this episode: In this episode you’ll learn: - Expanding your reach by “moving” your efforts - Why you should invest in your product community & relationships - Leveraging ‘distribution hooks.” - Being, so user focused you become product focused - Quality consistency - Why you should be humble when engaging with your community - How to use the ‘fear of ownership’ to move big projects in an organization - How to do “visual first - text second” website redesigns. - The magic of brainstorming yourself with others And more. Big thank you and shout out to: - Leora Golomb - Ben Pines - Gennady Okarin - Roy Ben-Dor - Tomer and Gal - Gil Eyal - Yoav Aziz

In this episode Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users. Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continuously to grow it’s popularity and the its secret sauce to its success.